Case Study

Arizona Humane Society

Monica Leyba at the AHS set her expectations for her first online 50/50 campaign at $75,000 in Gross Donations. Ascend knew that with the strong donor base and the great collaboration with the AHS, the campaign would probably exceed this. And when the “doors closed” the Summer 50/50 campaign had raised $116,480 in gross sales, exceeding Monica’s goal of $75,000 by 55% or over $40,000.

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Working with Ascend has been a great experience. Based on the great results we’ve achieved in such a short time along with access to such a great and automated platform it’s been an easy decision to keep the 50/50 program as part of our quarterly seasonal campaign plans and overall fundraising strategy.

Monica Leyba
AHS
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More success stories

The Windsor Regional Hospital Foundation (WRHF) wanted to expand its lottery program and attract new donors by making a ‘big splash’ in the market. With Ascend, WRHF launched its online 50/50 lottery program in 2020, achieving $2.4 million in sales with 50 percent in revenue for the Foundation and attracting 17,000 new prospective donors.

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Dryden Regional Health Centre (DRHC) used Ascend’s 50/50 program with remarkable results. The program exceeded their expectations by leaps and bounds, helping them raise over a million dollars and growing their email database from approximately 7K to over 20K!

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In 2020, the UHF was worried that it would not be able to meet its fundraising goals with traditional fundraising events. Ascend helped the UHF quickly set up an online 50/50 program to explore new ways of raising money. The program exceeded expectations by raising nearly $400,000 in donation revenue and adding thousands of new potential donors to their database.

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Case Study

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