A Fast-Growing Program with BIG results

Ascend's Catch the Ace Program

Attract a new kind of donor with the Ascend Catch the Ace Program. Weekly Draws and a growing Progressive Jackpot join hands to deliver amazing results in a longer running program that's perfect for more sophisticated markets.

Build Excitement


The Ascend Catch the Ace Program is perfect for when you want a longer-running program in a more sophisticated and crowded market.

Running for up to 52 weeks, this program adds the excitement of picking a card from a standard 52-card deck along with buying a raffle ticket.

The Catch the Ace has driven some of our largest jackpots, with life-changing amounts of money for the winner - and massive donation revenues for your charity.

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Low Upfront Costs


The Ascend Catch the Ace Program is very easy to run. You don't need a big investment to start out, and after a few weeks you have donation revenue that you can use to run the program. Most of our Catch the Ace Programs become self-sufficient after the first four or five weeks.

More on Costs

How does our Catch The Ace program work?

Program Walkthrough and Expected Results

Plan to Succeed

Program Launch

  • Ascend's Customer Success team helps you get the necessary licenses, merchant accounts and other logistics in place

  • Your Catch the Ace Program launches after a few weeks of pre-launch announcements and teasers

  • Email, Social Media and Paid Media drive traffic to your custom landing page

  • The landing page drives curiosity and engagement with a brand new way to play

Massive Gains

  • If the weekly winner hasn't picked the Ace of Spades, 30% of the weekly sales are rolled into the next weeks' pot, with 20% going to the winner and 50% to your charity

  • The jackpot can grow very quickly - more and more people buy tickets as the weeks pass and more cards are revealed, increasing their chances of picking the Ace of Spades

  • The program can run for up to 52 weeks, and many run for 30+ weeks, generating huge net sales

  • 50% of weekly ticket sales are your net proceeds, less credit card processing and Ascend fees


Amazing Results

Many organizations that try the Ascend Catch the Ace program for the first time are amazed at the results achieved.

As each successful program drives the next one even higher, the Catch The Ace program will quickly become an integral part of your fundraising strategy.

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Grow your Donor Base & Brand Awareness

Core to every Ascend program's success is our ability to drive new donors into your database.  

The weekly winners of the Catch the Ace keeps people engaged and donors often become part of your core database for all other fundraising and awareness programs.

The PR and awareness building that the program generates also grows as local media often picks up on the feel-good winners stories that you publish every month.


Working with Ascend the 600 seat small-town Imperial Theatre grew monthly 50/50 gross sales from $26,000 in month 1 to $126,000 in month 4 to over $800,000 in month 5  where it awarding a Jackpot of $400K to a lucky local donor.In 2021 they are on pace to drive over $6 million in 50/50 gross sales.

 It all started with one phone call with Ascend.

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What our Customers say

Columbus Charity Foundation

Knights of Columbus Charity Foundation achieves an amazing 1,000% Return on Actual Spend


Ascend and OFAH: A partnership that's a true win-win

Windsor Regional Hospital

Windsor Regional Hospital raises over 1.2 Million with Ascend


CNIB achieves 134% revenue growth with Ascend’s 50/50 and Catch the Ace programs

Our Customers love the Results

Stephen Chenier
Ontario Curling Association

The return from this 50-50 program will be the lifesaver that each of our independently operated member clubs need and will result in a healthy return to sport for our youth participants across Ontario.

Brandon Osborne
Windsor Regional Health Foundation

Right from the start we received excellent customer service from Ascend. They have a great team that works with you not for you and we could not be happier with the results!

Robert Pye
Ontario Federation of Anglers and Hunters

Catch the Ace is helping the OFAH achieve two priorities: online engagement and online fundraising. The game is exciting and Ascend is so easy to work with to increase support for our conservation cause

Monica Leyba
Arizona Humane Society

Working with Ascend has been a great experience.  I have very high expectations for myself when it comes to building out programs and must admit I was impressed with the quality of work and effort put in by the Ascend team – especially their web designers.

Jess Rheault
Lake of the Woods Foundation

This is an exciting time for us. The program has also given us something else that we love about our jobs once a month, after each draw, we get to call someone and change their life.

Get it done with Ascend