Ascend Fundraising Solutions

Ascend Fundraising Solutions exists for the purpose of helping charities raise more money.

A leading provider of strategy and technology for 50/50, sweepstakes and Catch the Ace we work with more than 500 charities worldwide, including some of the most iconic brands across the sports and not-for-profit landscapes.

Clients include partners across the NFL, MLB, NHL, NBA, MLS, NLL, CFL, & NCAA as well as NASCAR events and PGA tournaments, as well as charitable organizations such as the Special Olympics, United Way Worldwide, hospitals, humane societies, hospices and more.

Our staff is passionately committed to philanthropy, each contributing time and money to numerous causes each year.

Executive Team

Daniel Lewis


Daniel Lewis is the CEO of Ascend and the Managing Partner of Orange Capital Ventures, a private equity fund that owns Ascend.

Shivani Anand

General Counsel & Corporate Development

Shivani Anand manages Ascend Fundraising's legal matters in Canada and the U.S. as well as the company’s regulatory compliance. Before joining Ascend, Shivani provided due diligence services to clients of Deloitte.

Ken Cook


Ken Cook leads the sales and customer success teams. He is responsible for his team’s delivery of outstanding results for our customers over our various fundraising solutions across North American sales, customer success, and strategic partnerships.

Dan Libro


Dan Libro oversees the product and marketing teams at Ascend. This includes the implementation and integration of all products and services under the Ascend umbrella.

Jason Little

VP of Business Development

Jason Little oversees all business development functions for Ascend, this includes all new relationship opportunities and strategic directions for the clients.

Blair McGibbon


Blair McGibbon is responsible for all aspects of finance operations, including risk management and council to the CEO, board members and senior management.

Tony Warwick


Tony Warwick is the MD of the UK business and responsible for all aspects of business planning, strategy and customer delivery across sports and non profit clients.

Shonari Knibbs

VP, Technology

Shonari Knibbs leads our technology and development teams, and is responsible for building and maintaining our best in class fundraising solutions & platforms.

Dan Tanenbaum

Chief Innovation Officer

Dan Tanenbaum is responsible for delivering new and innovative ways for the Not For Profit sector to raise a significant amount of money through our various proprietary technology platforms.

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