Case Studies

Windsor Regional Hospital Foundation

The Windsor Regional Hospital Foundation (WRHF) wanted to expand its lottery program and attract new donors by making a ‘big splash’ in the market. With Ascend, WRHF launched its online 50/50 lottery program in 2020, achieving $2.4 million in sales with 50 percent in revenue for the Foundation and attracting 17,000 new prospective donors.

Ascend 50/50

Dryden Regional Hospital Foundation

Dryden Regional Health Centre (DRHC) used Ascend’s 50/50 program with remarkable results. The program exceeded their expectations by leaps and bounds, helping them raise over a million dollars and growing their email database from approximately 7K to over 20K!

Ascend 50/50

University Health Foundation

In 2020, the UHF was worried that it would not be able to meet its fundraising goals with traditional fundraising events. Ascend helped the UHF quickly set up an online 50/50 program to explore new ways of raising money. The program exceeded expectations by raising nearly $400,000 in donation revenue and adding thousands of new potential donors to their database.

Ascend 50/50

Sinai Health Foundation

Sinai Health partnered with Ascend for a turnkey solution that resulted in an 80% average increase in gross sales over 2 draws and a significant lift in net margin. Read how the Ascend 50/50 program helped Sinai exceed goals and surpass expectations.

Ascend Catch The Ace

Ontario Federation of Anglers and Hunters

The Ontario Federation of Anglers and Hunters (OFAH) saw immediate success with their first ever online Catch the Ace program. The program delivered over $400,000 in net donations, saw a 44% increase in year-on-year membership growth and helped spread their message of conservation in action to thousands of new donors

Ascend 50/50

Lake of the Woods Hospital Foundation

The Ascend 50/50 program didn’t just meet their goals but crushed them and put them on pace to generate $1.5 million in annual gross revenue. The program also helped expand their reach and grow their email database from 250 to over 14K.

Ascend 50/50

Arizona Humane Society

Monica Leyba at the AHS set her expectations for her first online 50/50 campaign at $75,000 in Gross Donations. Ascend knew that with the strong donor base and the great collaboration with the AHS, the campaign would probably exceed this. And when the “doors closed” the Summer 50/50 campaign had raised $116,480 in gross sales, exceeding Monica’s goal of $75,000 by 55% or over $40,000.