05 Dec 5050 Central Re-Brands Itself as Ascend Fundraising Solutions
NEW YORK—December 5, 2018 – Gaming Nation, Inc. today announced a new brand identity that represents a significant step in the evolution of the Company. The new name, Ascend FS (“Ascend FS” or the “Company”), reflects the success of the fast-growing software technology company and its increasingly prominent position within the sports and entertainment gaming sector. Ascend FS continues to be the industry leader in providing games of chance, including raffles and sports betting systems, to clients across North America and Europe.
“As the market leader in the games of chance, Ascend FS is at the center of the rapidly developing sports betting landscape in the U.S. and across the globe,” said Daniel Lewis, CEO of Ascend FS. “As always, we are committed to providing our clients with turnkey solutions for their charitable fundraising, sports betting, and data management needs.”
Continued Lewis, “50/50 raffles have shifted from being only an in-venue raffle solution to include online gaming lottery with jackpots of over $1 million. On November 27, 2018, the Vancouver Canucks’ 50/50 raffle set a new sports world record by raising $1.4 million dollars. Ascend worked in partnership with the Canucks to guarantee a minimum prize for the winner, while also raising money for the Canucks for Kids charity network. During that one single event, over 60,000 tickets were sold online and in-venue. Not only was this a terrific fan experience on behalf of our client, but it was an opportunity to showcase our Ascend.DMS platform, which is one of the best fundraising and commercial sponsorship tools in British Columbia. Heading into 2019, we believe Ascend FS is well positioned to continue its success.”
Ascend FS offers a unique platform of services to its clients, including its core products:
• Ascend.5050— formerly known as 5050 Central, Ascend.5050 is a digital fundraising platform that allows clients to operate digital 50/50 Raffles both in-venue and on-line.
• Ascend Raffle— the leading online raffle/sweepstakes platform where foundations and charitable organizations are able raise money by raffling one of a kind experiences and items.
• Ascend.DMS— data management platform that allows clients to securely manage their customer information for fundraising and commercial marketing opportunities.
• BD Sport— the world’s largest in-stadium sports wagering company, specializing in bookmaking, operations, brand activation, sponsorship solicitation, and integration.
Ascend FS works closely with hundreds of clients across North America and Europe, including iconic rightsholders like the NFL, MLB, NHL, NBA, MLS, CHL, NLL, CFL and NCAA, as well as marquee NASCAR events, PGA tournaments and charitable organizations. Additionally, Ascend is a partner to 30 Soccer Clubs including European Premier League teams such as Manchester United, Liverpool, Chelsea, Manchester City and Arsenal.
About Ascend FS
Ascend Fundraising Solutions (FS), formerly Gaming Nation Inc., is a fast-growing software technology company that is the industry leader in data driven charitable fundraising solutions, including raffle and sports betting systems. With offices in New York, Toronto and the UK, we deliver our products to over 450 clients globally, including some of the most iconic brands across the sports landscape.
For more information visit, www.AscendFS.com.
About Orange Capital Ventures
Orange Capital Ventures GP, LP is a New York based investment manager. Mr. Daniel Lewis, founder and Managing Partner, was the Managing Partner and Chief Investment Officer of Orange Capital, LLC, from 2005-2016. Other principals of Orange Capital include Ankur Dharia, Shawn Canter, and Rhea Persaud.
Chief Executive Officer
Dan Gagnier/ Lindsay Barber