The world is different now. The pandemic changed the way we think, socialize, and live our lives. As we gradually inch towards “normalcy”, adapting to new trends will be key. Events such as online charitable gaming presents itself as an engaging, fun and innovative way to not only raise money for a cause but also grow donor bases.
It lets nonprofits, charities and foundations invite donors to contribute towards their cause while having a much farther reach than traditional in-person fundraising efforts. In addition, since people have transitioned to a virtual world during the pandemic, it has become easier to connect with donors and meet them where they spend most of their time—online.
Difference between virtual fundraisers and in-person fundraisers
Virtual and in-person fundraisers differ in three major areas:
An online or a virtual fundraiser is an event that is hosted online (through the web/internet) with a goal to raise money for a charity or a nonprofit. Examples of online fundraisers are gaming-based fundraising events, masterclass, panel discussions, interviews, virtual auctions, galas, etc.
An in-person fundraiser is one where donors are physically present at the event. They generally include a wide variety of events such as auctions, galas, walk-a-thons, art exhibits, concerts, sporting events and much more.
Time and cost:
Online fundraisers are typically more cost-effective and quick to implement in comparison to the collective time and cost involved in planning and organizing in-person events.
Thanks to social media and the internet, online fundraisers can have a far wider and greater geographic reach thus increasing your nonprofit’s visibility.
What are the different types of virtual fundraisers?
There are a few different types of online fundraisers. Prominent types are:
- Ones that replicate real-life events such as masterclass, panel discussions and interviews with celebrities or industry leaders, galas, etc.—these are usually short, one-time events that are live-streamed; and
- Gaming-based fundraising like 50/50, Catch the Ace, Sweepstakes, etc. These are attractive, high-on-engagement-events that are run over several days or months. They give donors/participants a chance to win money or prizes in return for their donation.