COVID-19 has forever changed the dynamics of fundraising. What used to be a primarily offline industry—powering forward through galas, dinners, and events—now thrives on online fundraising efforts. We are living in a world where physical fundraising events are no longer viable (or 100% safe). As a result, online fundraising has gained momentum and it has been a key element for the increase in donor retention as well.
But the pandemic is not the only factor pushing people online. The change can also be attributed to the advancement in technology and internet accessibility. People are now more inclined to interact with charities online—just like they do with their favorite brands, and even friends, and family. The question is how can your charity or nonprofit organization make full use of this opportunity?
In this article, we will shed light on some popular online charitable gaming methods and how successful implementation can increase your ROI and grow your donor base in ways that are super cost-effective.
What is online charitable gaming?
Online charitable gaming refers to any type of online gaming organized with the intention to raise funds for a nonprofit or charitable organization. Raffles and sweepstakes are two of the most popular ways to raise funds through online gaming.
50/50 Online Raffle: As the name suggests, the 50/50 raffle’s prize pot—funded through ticket sales—is split between the winner and the charity. The winner is selected through a draw. The 50/50 online charity raffles are typically repeated every month which helps build momentum and increase participation. This also increases the size of the prize or ‘pot’ which encourages more people to participate to win life-changing amounts.
Sweepstakes allows nonprofits and charitable organizations to go big with their fundraising efforts, often country-wide. The best way forward is to partner with a licensed sweepstakes organizer like Ascend, who understands the different regulations governing each state or country and can operate the sweepstakes at a large scale level.
Catch the Ace is known by several other names including the Queen of Hearts or Chase the Ace and is a multiple-draw lottery that runs for 52 weeks or until the Ace is found. The proceeds are collected via ticket sales. Each weekly draw sees a winner get a portion of the prize money. The winner also gets a chance to pick another card from a single deck of 52 cards in the hopes of winning the cumulative jackpot. If the chosen card is not the Ace then it is removed from the deck and the proceeds are rolled on to the next week.