Every year, come December, the holiday season (also known as the “giving season”) reinvigorates our sense of kindness, compassion, and generosity towards our fellow humans. People feel motivated to give and end up contributing lump-sum amounts in just a few short weeks to causes that are close to their hearts.
Did you know: According to statistics from Double the Donation, 30% of annual giving takes place in December. Moreover, about 10% of all annual donations come in the last three days of the year.
Saying that the year-end giving season is important is an understatement. For nonprofits and charities, end-of-the-year fundraising can mean the difference between a successful year or having to deal with difficult financial times.
To capture your audience’s imagination, your fundraising campaigns need to stand out and be memorable. In this article, you will learn a few popular ways to raise funds for your nonprofit during this holiday season.
Here are 5 popular fundraising ideas for the holiday season:
1. Gift matching programs
Gift matching programs allow you to double your donations. Many large corporations have gift matching programs set up that most donors are not familiar with. According to statistics from Double the Donation, an estimated $2 to $3 billion is donated through gift matching programs annually and approximately $4 to $10 billion in matching gift funds goes unclaimed per year.
An awareness gap in the market is the number one reason for this. Donors aren't aware that they are eligible for gift matching programs and are not taking the extra step to submit requests to their companies.
One of the things that your nonprofit can do is build awareness about these programs and encourage donors to reach out to their Human Resource departments to understand if their companies have ongoing gift-matching programs.
Once contributors have made their donations, use the ‘Thank you’ screen to educate them about your cause and the impact of their donations.
Your nonprofit or charity can also reach out to the Human Resources departments of larger corporations directly and see if you can find partners to match donations you receive during the holidays. This is a great fundraising opportunity—and one you should not miss out on.
2. Christmas and New Year 50/50 raffle
A virtual Christmas or New Year-themed fundraising event such as a 50/50 raffle is a fun way to raise money for a cause. The concept is simple and the results are rewarding for both the charity and donors alike.
As tickets are sold, generated revenues are added to a community pot. This continues until the final weeks, days, and hours of the 50/50 raffle. One lucky winner takes half of the total pot while the remaining half goes to the charity.
In most cases, the size of the winnings are life-changing amounts and allow donors to benefit in two ways: by supporting a great cause and earning a chance to win a great cash prize.