Ascend Fundraising Solutions exists for the purpose of helping charities raise more money

 A leading provider of strategy and technology for lottery, sweepstakes and progressive jackpot products, Ascend work with more than 500 charities worldwide, including some of the most iconic brands across the sports and not-for-profit landscapes in the UK.

Our UK clients include partners across the Premier League and EFL, including Liverpool FC and Sunderland AFC and we are continuously growing our client base of non profit charities, sports organisations and other bespoke events in need of community based funding.

Ascend UK is a licenced External Lottery Manager with worldwide GLi certified software platforms.

We are passionately committed to providing a seamless on-boarding process and clients can expect continuous guidance from a dedicated Customer Success Manager along with support from an experienced marketing strategy and creative team.

Our industry leading software and range of products means clients can be confident of achieving profitable and predictable streams of revenue, donor acquisition and engagement.

One of the main reasons that you should never accept an offer for money to play an online casino that accepts PayPal UK is if you find that the offer is from a UK licensed casino. There are a number of ways that an online casino can obtain a license to operate in the UK. They can have a direct application for a license, which means that they will have to submit a copy of the application to the UK gaming commission. The gaming commission can then verify the license and if they are found to be in breach of the code of practice, this will be their downfall and they will be shut down.


If you want to learn more about online gambling in the UK and the way that it operates, then read the main article entitled "Gambling in the UK - Everything You Need to Know" below. In the main article, we discuss the background of online gambling in the UK and the problems that have been identified with regards to the regulation. We also look at some of the key things that you need to be aware of with regards to non uk casinos gambling, as well as information relating to the different types of gambling that are available. This main article can take you quite a far distance in understanding how online gambling operates in the UK.

Traditionally based on a 50/50 split with the winner and charity, a win/win game that offers ongoing engagement with real-time displays of growing jackpots.

Seamlessly integrating offline and online fundraising this is a tried and true solution for donor acquisition and fundraising.

Known by many names – Chase the Ace or Queen of Hearts are just some, a progressive jackpot game splits revenue 3 ways with 50% going to charity, 25% to a weekly prize draw and 25% to the progressive jackpot. An online and offline lottery that can run up to 52 weeks, this exciting game ends when the winning card is overturned and has been a huge success with clients in North America.

Donors and prospects can win significant prizes or once-in-a-lifetime experiences. Digital-first, this program offers an excellent way to run national and international fundraising campaigns and grow donor data sets.

Rewards employees while reducing administrative time. Allows your staff to engage with significant cash prizes at the same time as contributing to local or national causes.


tony warwick

Tony Warwick

Managing Director

Tony Warwick is the Managing Director of the UK business and responsible for all aspects of business planning, strategy and customer delivery across sports and non profit clients.


Mark Philips

Head of Product

Mark Phillips heads up product development and client on-boarding including delivery, innovation and support for sport and non profit programmes.


Lee Spink

Sales Development Manager

Lee Spink is responsible for the business development functions of Ascend UK. This includes all new relationship opportunities, development of new and existing sales verticals around strategic planning.


Adam Hartley

Head of Marketing

Adam Hartley oversees the marketing team at Ascend UK. This includes working with clients to create and implement marketing plans along with providing continued guidance and direction throughout the partnership.


Jayne Smyth

Customer Service Manager

Jayne Smyth is responsible for onboarding of UK clients and for continuous support throughout the relationship, guiding clients through training, compliance and best practices.


Ian Swift

Financial Controller

Ian Swift is responsible for all aspects of financial and administrative operations and council to the MD and senior management team.